Design for people
Psychology and research grew into service design, UX/UI, digital products and the craft of making complex systems usable.
Strategy & Transformation · Government Engagement · Customer & Decision Intelligence
I turn complex systems into experiences people can understand, trust and use.
Across public systems, financial services and large-scale digital platforms, I connect evidence, human behavior and execution to move organizations from ambiguity to action.
Norakamol ChaipakdeeBangkok · Thailand
My career has not been a series of disconnected moves.
It is the continuous accumulation of design, financial understanding and systems transformation.
EXPERIENCE THAT COMPOUNDS
Three disciplines.
One integrated practice.
Financial systems
From activity-based costing and securities assessment to banking, payments, customer value, health financing and CFP study.
Systems & transformation
Public-sector diagnosis, performance frameworks, large-scale digital change, partnerships and cross-organization mobilization.
Human-centered design+Financial understanding+System transformationGovernment engagement
SELECTED EXPERIENCE
Built across sectors.
Connected by a way of thinking.
2024—2026PTG Energy / Max MeSenior Master, Partnership Development
Designed a post-payment-gateway commercial and PTS point-pricing proposition connecting SHIN Hotel Group's 23 properties with 4,000+ nationwide redemption touchpoints. Mapped customer demand and geographic coverage, and analyzed 19,704 redemption transactions across five months to identify partner-growth opportunities.
2022—2024True CorporationHead of UX/UI
Led a 9-person UX/UI team across major digital platforms serving more than 12 million users, aligning business, technology, brand, research and delivery.
2019—2022ttb BankAgile Specialist — IT
Served as Mobile Banking Evangelist during the merger, managing and coaching a 20–30-person digital enablement team and authoring frontline playbooks used for employee training. Combined TAM quantitative research with UX research to address adoption barriers as mobile-banking MAU grew from 1.2M to approximately 1.6–1.7M against a 3M post-merger target.
2006—2019TRIS CorporationResearch Lead / Consultant
Led and supported nationwide public-sector assessment and transformation programs covering 108 organizations across all 77 provinces. Served as key account for the Ministry of Justice, joined rotating cross-ministry teams, supported NHSO board meetings through dashboard and indicator development, and contributed to an innovation-capability assessment involving 120+ applicant listed companies.
2004—2006Public Affairs FoundationFreelance Researcher
Conducted contract-based research across Thailand's health-promotion and health-education systems, the alcohol market and national drug-demand estimation, translating evidence into policy-oriented findings.
2002Thailand Securities Institute (SET)Assessment Systems Specialist
Supported quality assurance for Investment Consultant licensing examinations, assessment-system requirements and foundational capital-market content.
CAPABILITY MAP